Read your Analytics dashboard

Select an advertiser group and reporting period, interpret summary and campaign results, and check whether incomplete data affects your conclusions.

Analytics brings supported accounts in one advertiser group into a shared reporting view. Start by checking the group and date range before comparing numbers or following an alert.

Open the right view

1. Go to Monitor > Analytics.
2. If you see Set up an advertiser group to see analytics, create a group first.
3. Select the intended advertiser group.
4. Choose a date preset or custom range and use Apply when shown.
5. Check for missing-account or incomplete-data messages before reading totals.

Interpret the report

The dashboard’s reporting design includes summary cards for spend, revenue, blended ROAS, purchases and purchase cost, plus platform and campaign breakdowns.

Measure	What to check
Spend	Accounts included, completeness, and currency handling
Revenue and purchases	Platform-reported conversion definitions and attribution
ROAS	Which revenue and spend are included in the ratio
Change versus a prior period	Exact comparison dates and whether both periods are complete
Platform comparisons	Comparable objectives, currencies, and result definitions

Use available chart/table controls to inspect the numbers behind trends. The campaign table helps you locate the individual campaigns contributing to a result. Search for a campaign rather than inferring its performance from an account-wide total.

Investigate before acting

Check targets in the advertiser group before interpreting performance alerts. A missing metric is different from a measured zero. If a source failed to load, treat combined totals as incomplete.

For an explanation of a specific KPI, use Investigate KPI alerts with AI. If Analytics and a platform dashboard disagree, follow metric comparison checks before drawing conclusions about performance.