Check budget pacing without changing budgets

Compare spend with your campaign-period budget, inspect delivery and remaining requirements, and keep pacing analysis separate from budget updates.

A pacing check compares spend so far with the budget and dates you intended. Ask for analysis only when you want to understand delivery before deciding on changes.

Supply the budget context

Give the assistant the account, campaign scope, total campaign budget, currency, start and end dates, and date through which spend should be measured. Distinguish a campaign-period budget from a platform daily budget.

Check pacing for Example Brand's selected campaigns.
Planned total: AED 30,000 from 1 to 30 November 2026.
Use complete-day spend through 10 November in Asia/Dubai.
Compare actual spend with a straight-line plan, state day-count
assumptions, and calculate remaining budget and required daily spend.
Identify campaigns contributing to the variance. Recommendations
only: do not update budgets, statuses, bids, or schedules.

Check the calculation

For a 30-day plan with 10 complete days elapsed, straight-line planned spend is one-third of the total. With AED 30,000 planned, that is AED 10,000. If actual spend is AED 9,000, it is AED 1,000 below that illustrative plan; AED 21,000 remains across 20 days, or AED 1,050 per day on average.

This arithmetic is a planning example, not a suggested platform budget. Promotions, uneven weekly demand, delivery constraints, and learning can make a straight-line plan unsuitable. Ask the assistant to state assumptions rather than treating pacing variance as an automatic reason to change spending.

Watch template instructions

Review every step of a pacing workflow. The inspected Daily Pacing Checker template includes instructions to apply budget adjustments. Its name alone does not make it read-only. Remove change instructions and inspect the resulting steps before using it for analysis.

For an actual adjustment, use a separate change proposal with current and proposed values.